Stories

Use great stories to persuade

Use great stories to persuade

Tell more stories to persuade. If you have attended our persuading for results workshop, you will have experienced the power of stories. At the end of day one we ask participants to come to day to ready to tell a story about themselves.

Typically, participants look uncomfortably at me and ask, “Why do we need to tell stories?” With a smile, I usually tell them after everyone has told their story, they will know.

Tell Stories

Tell Stories

A story or a metaphor is a persuasive use of words because stories persuade with emotion. Until recently, business communicators often neglected stories. However, if you look in your local bookshop now you will see a growing number of business books that include stories. Ken Blanchard pioneered a series of books teaching management in a story form, starting with the One Minute Manager. Also, Annette Simmons wrote The Story Factor – Inspiration, influence and persuasion through the art of storytelling. In support of storytelling she asserts that: