Persuading

Music and Sound

Music and Sound

What is the most frightening horror movie you have seen? What is the most romantic love story you have ever watched? Would either of these movies have been as effective without their soundtrack? Music is potentially one of the most effective elements of a presentation. It is also the element that is overlooked most often.

Tell Stories

Tell Stories

A story or a metaphor is a persuasive use of words because stories persuade with emotion. Until recently, business communicators often neglected stories. However, if you look in your local bookshop now you will see a growing number of business books that include stories. Ken Blanchard pioneered a series of books teaching management in a story form, starting with the One Minute Manager. Also, Annette Simmons wrote The Story Factor – Inspiration, influence and persuasion through the art of storytelling. In support of storytelling she asserts that: