Logic

Use great stories to persuade

Use great stories to persuade

Tell more stories to persuade. If you have attended our persuading for results workshop, you will have experienced the power of stories. At the end of day one we ask participants to come to day to ready to tell a story about themselves.

Typically, participants look uncomfortably at me and ask, “Why do we need to tell stories?” With a smile, I usually tell them after everyone has told their story, they will know.

Using Colour in Visuals

Using Colour in Visuals

Colour is a powerful tool that can enhance any presentation. Research shows that colours can evoke an emotional response and make your message more memorable and persuasive. However the psychological impact of colour can also ruin your persuasive message, so think carefully about your choice of colour.

The Skilfull Use of Images

The Skilfull Use of Images

Used skilfully, images can increase interest and participation, excite creativity, stir emotions and memories, provoke questions and uncover common ideas. There are two approaches to using images in presentations: the image as illustration and the interactive image.