Used skilfully, images can increase interest and participation, excite creativity, stir emotions and memories, provoke questions and uncover common ideas. There are two approaches to using images in presentations: the image as illustration and the interactive image.
One of the world’s experts on this topic is Gene Zelazny, Director of Visual Communications for McKinsey and Company. Just pause for a minute and consider that one of the world’s top management consultancies pays someone to be the Director of Visual Communications. McKinsey specialised in fact-based analysis, so why pay attention to visual communication? Because, it takes more than logic to persuade an audience to act. The audience must understand, agree and remember. Visuals help people process the message faster and are more persuasive than words.