Colour is a powerful tool that can enhance any presentation. Research shows that colours can evoke an emotional response and make your message more memorable and persuasive. However the psychological impact of colour can also ruin your persuasive message, so think carefully about your choice of colour.
When using the image as an illustration, the presenter assigns meaning to the image. In contrast, when using the ‘interactive image’ method the audience assigns a meaning to an image. There are three methods of the interactive approach:
1. Presenter’s image – Audience’s meaning
2. Audience’s image – Audience’s meaning
3. Common image – Audience’s meaning